Insights
Industry insights and behind the scenes news, served to you by Bitter Lemon Creative.
![Crack the Egg: M&S’s Social Success](https://images.squarespace-cdn.com/content/v1/5e417ef7e62a4b50542060f0/1738327932332-VH072BVCL5FJC2XI1J8Y/Liv+-+M%26S.jpg)
Crack the Egg: M&S’s Social Success
Marks & Spencer has mastered the art of user-generated content on social media, from viral trends to in-store staff involvement, reshaping their image and engaging a younger, more diverse audience.
![Our Story](https://images.squarespace-cdn.com/content/v1/5e417ef7e62a4b50542060f0/2a60784d-f656-4a4f-866e-2625a6dd9eb0/bitter+lemon+stones.png)
Our Story
Back in 2015, we had the idea to set up a different type of agency. One that did away with the faff of other agency processes. Having worked in marketing departments for over a decade, we took everything that we loved about working with agencies and started Bitter Lemon Creative.
![Logos & Brand marks](https://images.squarespace-cdn.com/content/v1/5e417ef7e62a4b50542060f0/1717741679117-PCQUXOZKX5NKMMSK9VMI/logos-cover.gif)
Logos & Brand marks
As a branding agency we’ve created a lot of logos over the years. Here we share a selection of our favourite brand marks, icons and symbols since 2015.
![Brands with added zing*](https://images.squarespace-cdn.com/content/v1/5e417ef7e62a4b50542060f0/9f99163d-18c3-4337-8e18-a93376d3510e/bitter+lemon+tees_billboard.png)
Brands with added zing*
Bitter Lemon’s Social + Content Lead, Laura Sheen on the importance of personality in 2024 marketing…
![Work experience. In the real world](https://images.squarespace-cdn.com/content/v1/5e417ef7e62a4b50542060f0/0aaea1b8-bc11-4f34-b4f6-6824b7db4ff1/lottie-bitter-lemon-intern-in-bed-on-the-phone-reading.jpg)
Work experience. In the real world
The Bitter Lemon Internship 2023. “Don’t get me wrong. It isn’t easy. But it is inspiring, fun, and I have learnt more than my university degree has taught me in an entire year. Without the 9k debt.”
![Bitter Lemon Squeeze](https://images.squarespace-cdn.com/content/v1/5e417ef7e62a4b50542060f0/1698655717861-FDBTT64P15NTHZ2BFAX2/bitter+lemon+creative+workshop.png)
Bitter Lemon Squeeze
Join our Bitter Lemon Creative’s Content + Social Lead, Laura Sheen and Ellie Williams, Content Creator for a special social media workshop at Sorrel Stores.
![BYE BYE BIRDY](https://images.squarespace-cdn.com/content/v1/5e417ef7e62a4b50542060f0/1702639777036-UCIM19G4D27XH2G3YUI8/x.jpg)
BYE BYE BIRDY
Sending things to Space? Weird names for children? Selling flame-throwers? He’s done some pretty weird things, but this might just be Elon Musk’s weirdest.
![Just do it yourself.](https://images.squarespace-cdn.com/content/v1/5e417ef7e62a4b50542060f0/cac135ce-af5a-4b35-82c2-102fee0acf99/NIKEA-box-by-Bitter-Lemon-Creative.jpg)
Just do it yourself.
An imagined collaboration between two iconic brands, NIKE and IKEA.