Just do it yourself.

A collab no one asked for.

God-given talent? Saluting magpies? Five pints of Guinness? We may never know where real creativity comes from but, if we imagine creativity is like a muscle, we should give it a regular workout.

Inspired by the fashion choices of Bitter Lemon playlist favourite, Sam Fender we came up with an imagined collaboration between two iconic brands, NIKE and IKEA.

Technically it’s a brand mash up.

We started off thinking, people like things displaying Nike branding so why not sell furniture with Nike ticks? Then we got carried away.

In normal rules of collaboration, you don’t mess with the individual brands but in this case we can apply the Brangelina rule (the mashing up two names whilst still being able to recognise each of the components) and we get NIKE + IKEA = NIKEA.

Just do it. Perhaps the most famous tag line in the history of branding? Do it yourself. Not technically IKEA’s tag line but it could be. Just do it yourself. *Obama mic drop gif*

Just do it yourself tagline
NIKE tick x IKEA colours

Instruction manual
IKEA’s iconic instructions x NIKE’s iconic Air Jordan ideogram

The end.

Let us know what you thought of this piece hello@bitterlemoncreative.co.uk