The Snow Queen was a Christmas production of Hans Christian Andersen's classic fairytale. The show took place in the historic Blackfriars Priory - a 13th century Dominican Priory, nestled in the heart of Gloucester City Centre. The show was produced by Strike a Light theatre and presented by Gloucester Guildhall. Bitter Lemon Creative acted as marketing partners for the show, creating the marketing plan, designing the show artwork, managing PR and placing adverts in print and large scale outdoor. We also supported The Snow Queen lantern trail, in partnership with Gloucester Culture Trust.