"You don’t need a good watch to have a good time... but it helps.”
It’s equally true that you don’t need a great logo to have a great business but, like a nice Rolex, it helps you get along, tells potential customers what you’re all about and lets them know how you like to operate. So, how do you design a great logo and what are the secret design tricks of the trade that take something simple like a few words and fonts and creates something that makes you think ‘that's not bad’...? This is how we go about it at Bitter Lemon HQ anyway...
We often meet people who don't believe in marketing. They don't see the value of marketing. They don't think it's a real thing. "Marketing? It's just tag lines and colouring in, right?" So then, when you have two companies, both producing identical products at the same price, what makes you choose product a over product b?
BitterLemonCreative is a digital marketing and design agency based in Cheltenham, UK. We help brands and individuals get their message across and reach bigger audiences. If you'd like to find out more about what we do or if you'd like to challenge us, get in touch today.